Saturday, November 16, 2019
Marketing Management Marketing Plan of Asda Introduction Marking planning is one of the main functions of marketing department of an organization (Kotler, 2003). This coursework will focus on marketing strategy and plan of ASDA. The main points of discussion in this coursework are internal and external analysis, SWOT analysis, market targeting and marketing mix. Vision Statement of Asda According to Asda (2009) the main aim of the organization is to serve the customers by offering them lower prices and giving their customers respect for which they deserve. They want to achieve this goal through their staff called colleagues. They are developing their skills. So they can satisfy their customers expectation and make their visit to store more pleasant and joyful. Situation Analysis When an organization works in the competitive market, it has two main types of environment. Internal Environment External Environment To formulate, implement and execute a successful marketing strategy, ASDA management and marketing decision makers have to understand these two types of environments. (ASDA, 2009) Internal Environment The internal environment of an organization is inside of organization. Most of the processes and procedures working in the organization are part of internal environment of organization. Internal environment of an organization contains most of the controllable variables (Sadler and Craig, (2003). Following are the main elements of internal environment of ASDA. Employees The employees of an organization are most important part of organization as they participate in almost all the processes and produces of the organization. Even highly technological intensive organizations, the role of human resources is extremely important to get optimal benefit from that technology. The human resources of ASDA are 150000 of which 90000 are casual and remaining 60000 are full time. The company is managing casual and part timers to save the employees expenses. The marketing employees of organization include customer relation staff, people who work in general market and do surveys to collect market data and executives and managers work in the head office. (ASDA, 2009) Products ASDA is selling large range of products and services to their organization. Before its merger with the Wal-Mart the organization was under performing. As soon as they get the specialized help for their parent company, they started to grow. As a result, in 2003 they have taken over Sainsburys. They are selling their customers grocery, clothes, electronic products and many other type of products through their store based retailing and online retailing. In the online business, customers can get access to the store through ASDA website. The goods are delivered next day to customers at their door step. They are also providing financial services through their stores and website. (ASDA, 2009) Communication Communication within the organization and with the external world is mostly done through company own services. They are using modern technology for this purpose as well to establish social networking and get benefit for the experience and information of other. The internal structure is well defined and all the members know who is reporting to whom. For marketing communication same channels of communication are used. The market research data, different sort of analysis are available to all the people working in organization at the central local on services. (ASDA, 2009) External environment Markets ASDA is occupying 16% of United Kingdom Retail market. Out of these 16% nearly 50.30% people are visiting to their favorite stores everyday and nearly 14.60% people are visit the store two or three times daily. In the busy cities, the organization is continuously losing their customers base due to congestion in the cities. It takes time to go to ASDA and buy the goods. People prefer the corner shop for buying the product of casual use. (ASDA, 2009) Competitive Environment The UK market is very mature market and all the key players in the retail industry have their constant market share. It is very hard to increase the market share. To increase the market share organization has to spend more on the marketing expenses. The cost of marketing campaign is also reducing the profit margin of the owners/shareholders. Same is the problem for the marketing personnel of ASDA. (ASDA, 2009) Economic environment UK and whole world is passing through a world worse economic depression. This economic depression has reduced the purchasing power of the people. Same time it is hard for the organization to get access to the financial resources for their development projects. The per capital income is reducing due to reduction in per capital income. Organizations are facing more pressure from the government in terms of tax as their national deficient are increasing in larger extent. The United Kingdom recently has national deficient nearly 63% of their total GDP. This also has limited the organization marketing activities. They are cutting down the expenses and adopting more pessimistic approach. Though credit crisis has less impact on the retail industry like ASDA, Tesco as they are selling the products of basic needs but still economic impact is visible in their different marketing and business activities. (ASDA, 2009) Social and cultural environment The most of operations of ASDA are in United Kingdom. The society of UK is multicultural society. Keeping the nature of society in mind, ASDA marketing people do not ignore this fact. They have good range of products for different type of people belonging to different countries, religions and cultures. They are serving such customers in their world food department. (ASDA, 2009) Hitt, et al (2008) critically examined that the life style of the people in United Kingdom has changed in during last two decades. They prefer to buy bulk of goods from their favourite stores. This gives them benefit of time saving and less hassle. This also has developed the loyalty culture. The marketers are trying to understand the changing in thinking and taste of people and developing products to satisfy their changed needs. Political and legal environment The government of United Kingdom is thinking about out of town policy for the supermarket. This is negative for the supermarket and they will lose significant part of their sales due to this reason. The people will not come to store for the casual products. The control over the inflection is also function of government. The government of United Kingdom have taken number of quantitative measures after credit crisis. These enable the government to keep rate of inflation under 3%. Fiscal policy, monitory policy, employment policy or taxes are main part of government of United Kingdom. (Hitt, et al 2008) Technological environment Technology is used in many functions of business but use of technology in the marketing is really getting more importance. Marketing data is flowing from marketing personnel working in the field in real time basis. ASDA marketing personnel are using modern tools like mobile computer terminal at different places. The data generated by these machines straightaway comes to the central location. These tools are also helping the marketing managers to analyze the marketing data and give analytical reports. (ASDA, 2009) SWOT analysis Strengths ASDA is well known brand. Their financial strength is also higher due to support of their parent country. They have improved their managerial skills and developed number of best practices which they get from Mal-Mart. The organization is adopting lower price strategy which is best tool to attract more customers in current economic environment. (Lee and Lin, 2008) Weaknesses ASDA is lacking in smaller stores while their competitor Tesco is getting huge sum of money for smaller stores. It is not possible for the company to build bigger stores at shorter distance. The market share of ASDA is constant from number of years. This shows that there is no growth opportunity for the organization in future if conditions remain same. (Lee and Lin, 2008) Opportunities The organization has greater chances to diversify their business to India, China and other emerging economies. There are number of smaller and local chains which are struggling. ASDA can take over these stores and re-structure them to increase their customer base. (Lee and Lin, 2008) Threats the obvious threat of ASDA is its close competitor Sainsburys. If economy goes in further recession then organization is not in the position to reduce further prices as they are selling already at lower prices. (Lee and Lin, 2008) Marketing Objectives The main objective of ASDA is to provide more modern services to their customer. They are aiming to increase their customer base by provision of better services, adding more products in their product range and lastly the development of new channels of distribution. (ASDA, 2009) Through, more control over the prices, they have reduced their cost while quality of services is same. The 30% of the queues have been reduced due to application of more advanced technology at the checkouts. In this way they are willing the customer satisfaction. The organization is successfully implemented the policy of lower prices successfully. They want to carry on executing same policy in future. (ASDA, 2009) Target markets According to ASDA, (2009) The organization is targeting almost all the segments of UK society. However most general customers of ASDA are women of age 20s and 30s. These women buy the goods of day to day use for themselves and their families. The second group of market segment of ASDA are males. They also buy for themselves or for their families. It is showing that marketing campaign of ASDA is not specified on a particular group. Marketing Mix Strategies Product strategies ASDA is enabling their customers to go get access to their favourite products at the cheaper prices. In addition, they are also offering the customers to give their valuable suggestion for the better product development. When new products are launched they are encouraging their customer to participate in the product launching ceremony. When customers get such a care and freedom of suggestion then probability to get loyal is much more. ASDA is giving option to their customers that the person will come with the brightest ideas will get 5% of first year saving. (ASDA, 2009) Pricing strategies The organization is mainly focusing on the lower prices of their products. They are successfully running this policy from last 12 years. However during this time they could only win 0.50% market share from Tesco. (ASDA, 2009) Promotion strategies ASDA marketing people are always curious to adopt new and innovative promotional techniques. They are offering their customers like two for two pound, one for 1.99 and similarly many other techniques. The roll back tags of ASDA are visible to every visitor. The stores are instructed to display reduced price products in front of store so these can catch the attention of customers immediately when they enter into store. (ASDA, 2009) Distribution strategies ASDA have 25 bigger depots national wide scattered around at different strategic locations. In 2008, ASDA came into contract with Gazelle Company Limited who took the responsibility of management of its warehouse and its international marketing. ASDA stores also have their own production and manufacturing stores. (ASDA, 2009) Conclusion The marketing strategy of ASDA is successful especially inspiring the customers through their lower prices strategy. However, more innovation and new ideas are needed to catch the market leader Tesco. They should develop the team of marketing people who take care of their customers at more professional basis. More they will get success to make the customer loyal more they will grab the market share.
Wednesday, November 13, 2019
Marijuana and College Students Marijuana may control the way people act, think, and even hurt their college academics. Marijuana is one of the most popular used drugs in America ranking about third after tobacco and alcohol. Marijuana is a substance that has become very much a part of American culture; many college students have either used it occasionally or regularly. With that in mind, I thought it would be interesting to find out about students at Indiana University of Pennsylvania (IUP) and their use of marijuana. In fact most students might not even know what they are smoking and what exactly makes them feel the way they do. Exactly what is marijuana? Marijuana is made of the dried leaves and flowers of the female cannabis sativa plant, and looks like oregano. There are many different marijuana preparations that are widely used to obtain effects. It can be either smoked or taken by mouth. Marijuana can be smoked in the form of a hand-rolled cigarette ("joint" or "reefer") it is also smoked in a variety of pipes. Hashish (hash) is a dried-caked resin from the flowers and leaves of the plant. It is sold in chunks and cubes, and its color range from light brown to black. Hashish is often blended with tobacco and smoked. It is more potent than marijuana because it contains a higher concentration of THC. THC is the main ingredient in all cannabis preparations. The more THC cannabis contains, the stronger it is. The effects of marijuana are similar to alcohol intoxication. Small amounts can make you relaxed and generally less inhibited yet some users say that it enhances the experiences of music, food and sex. After hearing all about how college students feel about marijuana I wanted to find out for myself, so... ...re lighting up next time. Maybe they will wonder just what harm they have done to their body already. Many people that smoke marijuana have the effects that are discussed in this paper. It can plainly be seen, their lack of motivation and kind of "spacey ness" that is commonly associated with marijuana smoking. I often wonder what these people would be like if they stopped their use and allowed themselves to rid their body of the drug and its by-products. Marijuana use is still very popular throughout the United States, and the fact that people are not educated enough about its effects is very detrimental. These people are hurting themselves, and they don't know (and many just don't care) what they are doing to their bodies. If marijuana use continues to grow too much, we may have a country of unmotivated people, with many more health problems. Where will we be then?
Monday, November 11, 2019
Introduction In the beginning of the history of shopping topographic points, the shopping activity took topographic point in the unfastened infinites with other urban and public maps and activities and activities of the metropolis, like ancient Grecian Agora or Roman Forum. After centuries, the enclosed shopping promenades separated urbanity and shopping activity from each other. These to the full enclosed and environmentally controlled ingestion infinites reinterpreted the urban cloth to imitate a metropolis image and a street like atmosphere indoors. Inside the walls a new metropolis was created, where people shop, eat, entertain, and even kip, acquire married or have a college instruction. Today, urban cloth and shopping promenade integrating is going more of import. Open infinite and sustainable design for shopping promenades are the lifting tendencies in the universe. So, the bing shopping promenades are opening, incorporating with and fabric and continually updating themselves to vie with the emerging shopping topographic points. This recent regeneration tendency is called Ã¢â¬ËDe-mallingÃ¢â¬â¢ in the universe. Scope OF STUDY As it is non possible to grok and plan shopping promenades without cognizing their beginning and their development as a type, this thesis explores the history of shopping topographic points through recent tendencies in shopping promenade design. Shopping promenades are accepted as urban public infinites. So, the range of survey is originated harmonizing to urban public infinite quality of shopping promenades. The survey comprises a research on definitions and theories of public kingdom, public infinite, and urbanity and their interaction with shopping promenade design constructs. The shopping infinites in history and the modern-day shopping promenade, from the beginning through the emerging types, are exemplified and examined from literature and Internet, in order to understand their development, their transmutation, and their regeneration grounds, schemes and solutions. In the terminal, the recent schemes besides verify the clients preferring of shopping promenades with improved urb an infinite quality. HISTORICAL EVOLUTION OF SHOPPING PLACES Today, ingestion has become a lifestyle and shopping promenades are the temples of ingestion. Shopping promenades are renewing urban environing with their multiple functionality, different architectural constructs, and advanced architectural solutions they provide. How do they go that powerful? HISTORY & A ; TYPES The metropolis is an involved being under changeless alteration. In its life mesh, public constructions are bonded to the topographic points where people live, and these, in bend, are bonded to each other, in a rich ruse of adjacency. The metropolis presents us with a new set of environmental thoughts, such as the street, the public square, the defensive wall and its Gatess. It crowds our treatment with a mark of edifice innovations Ã¢â¬â for illustration, the canal and the garner, the castle and the bath, the market, the bakeshop, stores, eating houses, and libraries. ( A history of Architecture: Settings and Rituals by Spiro Kostof, page: 43 ) ANCIENT TIMES: When Prehistoric people started to pass on they besides started to merchandise. They bartered goods and services from each other. The history of long-distance commercialism began about 150.000 old ages ago. The earliest trading activities took topographic point in meeting and assemblage infinites. ( Shoping Environments: Development, Planning and Design By Peter Coleman ) During the Stone Age, the exchange of obsidian and flint was started. In Catalhoyuk, a Neolithic period colony in southern Anatolia 7500-5000 BC, there is grounds that obsidian tools were traded for points such as Mediterranean Sea shells and flint from Syria. In 1969 Jane Jacobs ( journalist, writer, and activist best known for her influence on urban surveies ) developed a new theory, called New Obsidian Theory, to explicate the advancement of urbanisation in Neolithic ages. In this theory she created an fanciful metropolis and named as New Obsidian, Catalhoyuk was her theoretical account metropolis. Harmonizing to Jacobs, the obsidian trade exposed the New Obsidian metropolis and the whole metropolis was a market topographic point in map. Besides harmonizing to Kostof ( A history of Architecture: Settings and Rituals by Spiro Kostof, p.43 ) , the urban revolution differs from the Neolithic revolution. The metropolis typified a societal procedure and the revolution it brought about was embodied in the interaction of people with each other. One of the primary intents for the initiation and operation of metropoliss is interchanging goods. So, trade is one of the grounds for interactions of people with each other that developed urbanisation. Although it is assumed that trade was started in Neolithic period ; the earliest nonliteral presentation of market topographic point is seen in Egyptian drawings in 1500 BC. But, there is no certain grounds in what infinite or edifice they carried out their trading activities. Before the innovation of money, trade was stateÃ¢â¬â¢s sovereignty to be. For illustration, in Ancient Egypt, Pharaoh wielded complete control of the land and its resources as the absolute sovereign of the state. All people were his workers. Then they started to merchandise in small graduated tables. They used a sort of swap system. The ancient Egyptians did non gestate the usage of money until the Late Time period. During the 5Thursdaycentury B.C. , money was introduced from abroad. ( hypertext transfer protocol: //www.touregypt.net/featurestories/prices.htm ) In the antediluvian E, ironss of retail shops are known to hold operated in China in several centuries B.C. Chinese people traded salt, Fe, fish, cowss, and silk through the celebrated Silk Road, they besides traded externally: goods from China could be traded by Greece ( hypertext transfer protocol: //ancienthistory.about.com/od/china/ss/082208china_5.htm ) Agora The Agora was an unfastened Ã¢â¬ËÃ¢â¬Ëplace of assemblyÃ¢â¬â¢Ã¢â¬â¢ in ancient Grecian city states. The most of import map of the agora was topographic point for day-to-day communications and formal and informal assembly. In the beginning, the citizens would garner in the agora for military responsibility or to hear statements of the governing male monarch or council, early in the Grecian history in 900s-700s B.C. Later, the Agora defined as an open-air, frequently tented market topographic point of a metropolis where merchandisers had their stores and where craftsmen made and sold their wares. Agora was the generation of modern urban infinite. On market yearss, goods were laid out on mats or on impermanent stables to let other activities Ã¢â¬â such as vote and argument, public shows, athleticss and parades Ã¢â¬â to take topographic point outside market yearss. The earliest trading took topographic point at the hub of the colony, and so established the integrated relationship between trading and the bosom of civilised activity in the centre of the towns. ( Shoping Environments: Development, Planning and Design By Peter Coleman ) Agora was located on the crossings of chief roads of the metropolis and surrounded by public edifices. One of the of import parts of the Agora was the Stoa. Stoa comprises covered paseos or porticos for public use. Large porticoes appeared on the chief roads of the large towns during the Greek and Roman periods. In the ancient Grecian merchandisers spread their wares under the colonnades of the Stoa, which was particularly designated for their activity. Still there were no lasting stores as a physically defined infinite for stores in the Grecian Agora. The Grecian metropoliss developed in a self-generated, organic manner, lacked consistent street systems, and contained Ã¢â¬Ëonly the beginnings of arcaded public promenadesÃ¢â¬â¢ . But subsequently, get downing in the 6th century B.C. , new Grecian metropoliss emerged that were based on a systematic program, called gridiron, with standardised blocks, long broad avenues, and a rectangular agora surrounded by colonnaded streets. The Romans extended this program. ROMAN FORUM Forum is the market topographic point or public topographic point of an ancient Roman metropolis, the centre of judicial and concern personal businesss and a topographic point of assembly for the people ( hypertext transfer protocol: //www.merriam-webster.com/dictionary/forum ( 12.12.2009 ) ) . Just like Greek Agora, the major metropoliss of the Roman period formed unfastened infinites as the centre of the civic life, which were surrounded by temples, basilicas, bathing machines and province edifices. Shopping was one of the activities which took topographic point both in the edifices and in the forum infinite.( Shoping Environments: Development, Planning and Design By Peter Coleman ) The Roman Forum, which was a rectangular courtyard surrounded by stores, was located on the axis, between basilica and capitol ( Figure 3.6 ) . This program was repeated throughout the Empire. Marcus Vitruvius Pollio who was born in 80Ã¢â¬â70 B.C. and died after 15 B.C. has been called as worldÃ¢â¬â¢s foremost known applied scientist. He outlined the standardisation and usage of readymade theoretical accounts in his treatise. As a consequence, from the first century B.C. new towns and municipalities became miniature Romes. The function of architectural invention had been reduced. The major forum was called the Forum Romanum. The others named as the Forum Caesaris, the Forum Trajani, the forum boarium ( the cowss market ) , the forum piscarium ( the fish market ) , the forum holitorium ( the veggie market ) , and the forum suarium ( the pig market ) ; like todayÃ¢â¬â¢s supermarkets. ( hypertext transfer protocol: //ancienthistory.about.com/library/bl/bl_pennellhistoryofrome47.htm ) Trajan Market TrajanÃ¢â¬â¢s Market provided a wholly new image for urban design, as a radical composite of domed infinites for commercial and societal intents. Apollodorus of Damascus built the Market in AD 100-110 in the clip of Emperor Trajan. During the in-between Ages the composite was transformed by adding floor degrees. TrajanÃ¢â¬â¢s Forum is likely to hold been one of the first aggregations of defined stores and was a brilliant agreement of shared-use edifices. It was the first illustration of the stores mostly under screen and arranged on several degrees. TrajanÃ¢â¬â¢s Forum was holding approximately 150 stores on assorted degrees. The upper degrees were used for offices while the lower portion, had shops selling oil, vinos, seafood, food markets, veggies and fruit. MEDIEVAL TO 19ThursdayCentury After the autumn of the Western Roman Empire in 5Thursdaycentury, Western Europe drifted into 500 old ages or so of dark ages, shopping included. The large-scale retail environment of the Roman forum was non re-attained until many centuries subsequently. However, merchandising ne'er ceased and swap became the footing for exchange of goods instead than money. Following the dark ages, the in-between Ages witnessed the first sustained urbanisation of northern and western Europe. As a consequence, towns began to proper once more, alongside the palaces and abbeys, finally broadening and developing into trading centres. ( Shoping Environments: Development, Planning and Design By Peter Coleman ) Medieval MARKET HALL AND TOWN HALL The market and town halls were the bosom of trading and concern activity of the metropolis. They were located along with the market square, in the centre of the town. The early market and town hall edifices combined the two utilizations: the first floor was disposal, the land floor remained unfastened between the columns and was used as an extension to the market. The wares displayed on removable stables. After a piece, the land floors were arranged into a group of little stores. So, the defined store infinites in Northern Europe started. This format of outward confronting aggregations of stores would come to organize the footing of shop-lined streets throughout Europe in ulterior centuries. By 1300AD lasting constructions had begun to irrupt on to open market topographic points. These islands of edifices originated as impermanent stables arranged in narrow rows devoted to peculiar trades. Subsequently, the stables were replaced by edifices with domestic adjustment or storage above a stall or store, and many were finally reconstructed as complete houses. A really good illustration of a combined market and town hall supplying a aggregation of defined stores can be found at the Ring in Breslau Ã¢â¬â 1275, today Wroclaw in Poland. The Breslau Market Buildings are one of the earliest illustrations of purpose-made single-use market edifices. Beside the town hall, four analogue linear ways lined with stores on each side provided clandestine stables for different types of trade. The market was founded harmonizing to Magdeburg Law every bit early as the regulation of Henry I the Bearded between 1214 and 1232. Over clip, the patricians Ã¢â¬Ë houses appeared and by the center of the fourteenth century they had formed a closed building with the bounds of the secret plans defined. The Magdeburg Law were a set of German town Torahs modulating the grade of internal liberty within metropoliss and small towns granted with it by a local swayer. The jurisprudence was a milepost in urbanisation of the part and prompted the development of 1000s of small towns and metropoliss. ( hypertext transfer protocol: //en.wikipedia.org/wiki/Magdeburg_rights ) By the 16Thursdaycentury, across Europe market edifices were no longer combined with town halls. Alternatively, market halls were built as big additive constructions covering long nave-like infinites, with side aisles lined with stables organizing aggregations of stores.
Saturday, November 9, 2019
buy custom Red Crescent Movement essay The International Red Cross and Red Crescent Movement is a non-making profit organization that operates in 186 countries. This organization kicks back its root in 1919, and its major goal is to provide aid to the victims of technological and natural disasters, and health emergencies as well as the refugees. The International Red Cross and Red Crescent Movement act as the main representative for its members in the international arena. In addition, it enhances the cooperation among the national societies, and assists in promoting their ability to perform disaster, health, social programmes and preparedness effectively. This organization has several substitutes that operate under the basic objectives, principles, statues, symbols and governing organs of the International Red Cross and Red Crescent Movement. These movements are; International Committee of the Red Cross (ICRC), International Federation of Red Cross and Red Crescent Societies (IFRC) and National Red Cross and Red Crescent Societies. The funds for supporting the ongoing activities of the International Red Cross and Red Crescent Movement come from surplus revenues, donation from donors, and the governments. Although this non-making profit has existed for a long time, it faces many setbacks, which have been deeply analyzed in this paper. This paper will also scrutinize the internal and external factors that hinder this organization as well as its strength and opportunities. In addition, the paper will look at the current positions and select the one the fits my career. 1.0 Background The non-profit organizations are those that are aimed at enhancing all of the humanity aspects (Koteen 1997). Their objectives and goals are not aimed at attaining a return on investment, but rather promoting the goodwill and bettering the lives of others (Hartigan 2006). The profits earned by such organizations are not shared as dividends, but are rather reinvested into the organization (Koteen, 1997). They operate within various public beneficial aspects like, environmental protection, caring for the old and the disabled, community development, and the protection of animal rights among many others (Alvarado 2000). One good example of the non-profit organizations is the International Red Cross and Red Crescent Movement, which is considered to be the largest global humanitarian network, with a mission of alleviating humanitarian suffering, upholding human dignity, as well as protecting health and life of the people, particularly during emergencies such as floods, armed conflicts, ear thquakes and epidemics (Neville 2002). This movement consists of about 97 million members, staff and volunteers globally, with three distinct organizations (Jean-Claude, 1999). The International Committee of the Red Cross (ICRC) is an impartial organization that is charged with the responsibility of protecting the lives and dignity of people affected by war or internal violence (Hans 1993). The second organization is the International Federation of Red Cross and Red Crescent Societies (IFRC) and is charged with the responsibility of organizing and leading relief aid missions that deal with large-scale emergencies (Neville 2002). The third organization is the National Red Cross and Red Crescent Societies that has been established in almost every country in the world. The National Societies work in their own countries depending on their capacities and specific circumstances. Most of their activities are closely associated with the provision of emergency medical services to the affecte d people during times of emergencies (Neville 2002). All of the three components of the International Red Cross and Red Crescent Movement are guided by the same seven fundamental principles: humanity, neutrality, impartiality, voluntary service, unity, independence, and universality (Hans 1993). To achieve its mission of assisting without discrimination that is aimed at promoting peace around the world, the Movement has an important management strategy that gives it a clear strategic direction directed towards reconciling the diverse cultures and priorities of the National Societies, with the aim of being a global network for humanitarian action that works together as a Movement (ICRC Report, 1997). Furthermore, the Movement is guided by the Seville Agreement was adopted by the Movement through the 1997 Council of Delegates in Seville (Angela, 2005). This paper will basically offer an overview of the International Red Cross and Red Crescent Movement, analyzing its competitors through the Porter 5 forces, and trends through the force fi eld analysis. The paper will also look at the job opportunities available in this organization, along with the skills I posses and consider if I can qualify for the any of the advertised vacancies. 2.0 Competitors of International Red Cross and Red Crescent Movement through porter 5 forces The non-for profit organizations have become one of the most significant driving forces behind the national economic and social development. However, considering the fact that these organizations are most of the time faced by scarcity of resources, it is viewed that competition is the major means and ways through which these organizations can attain their goals and objective (Porter 2008). Therefore, these organizations have to ensure that they will be able to continue providing for the community for the intended period of operation. 2.1 The threat of new entrants into the non-for profit organization Allowing new entrants into the non-for profit sector may imply increased competition for donations and memberships, thus decreasing the funds raised by the organization. For the case of the International Red Cross and Red Crescent Movement, having new entrants into this sector may provide a wider choice for the health insurance providers and government tenders , and thus the Movement may be forced to provide extra services for the same amount of funding. 2.2 The Threat of Substitutes he availability of a substitute in the market can lower the amount of potential profits within the industry (Porter, 2008). For instance, enrolment into the schooling programme supported by a non for profit organization such as the American Red Cross may limit membership into the capacity-building programme supported by this Movement (Eugene Brown, 2011). 2.3 Buyer power For the non-for profit organizations, buyers include donors, philanthropic and government funders, and consumers (Porter, 1980). Therefore, buyers can exert pressure on the non-profit organization creating a situation where there is stiff competition for the same source of funding. 2.4 Supplier power Suppliers in this case refer to the government organizations, and other service providers. An analysis of the supplier power impact on the non-for profit organization demands an understanding of the pressures within the suppliers industry. The movement is required for instance to have an understanding of the medicine industry, as this can have power over this Movement. 2.5 Degree of rivalry Competition exists within the non-for profit sector for corporate sponsorship, consumers, donors and government grants (Porter 2008). An analysis of the number of organizations offering the same services compared to the number of individuals requiring such services can be used as a measure of the rivalry in the industry. For instance, the American Red Cross is also a humanitarian organization just like this Movement, and thus can used to determine how concentrated the sector is with regard to attracting donors. 3.0 Analyzing trends through Force Field analysis The concept of force field analysis was introduced by Kurt Lewin, and is still applied by most managers today to help understand the factors or rather forces influencing a situation or behaviour within the organization. Basically, the force field analysis looks at the forces that help in either driving or hindering the movement towards a certain goal (Lewin 1943). Therefore, conducting a force field analysis helps the organization to plan to build up on the forces that support a specific decision, and minimize the opposing factors. For instance, the Internal Red Cross and Red Crescent Movement can apply the force filed analysis to manage and understand the behaviour of its employees. The driving forces propel behaviour towards the desired direction. Such forces can either be extrinsic or intrinsic, or a combination of both, for instance, the desire to achieve the approval of co-workers and bosses, organizational rewards, and motivation (David 2005). However, the restraining forces of ten prevent the attainment of the desired behaviour, and incorporate such factors as lack of training, lack of motivation, and personal issues. Therefore, the understanding of both the restraining and the driving forces provides an understanding of the factors affecting the behaviour of the employees. For instance, if one employee is known to misappropriate the organizations resources, the organization can identify both the driving and the restraining forces in order to help change the behaviour of that employee. It is worth noting that to attain the behaviour change the organization should consider minimizing the restraining force and increase the driving force. In addition, it is worth noting that this Movement is often bound to encounter conflicts with other non for profit organizations that have similar objectives with this Movement. The Movement can therefore apply the force field analysis to analyze the driving forces and the factors that have made it difficult to attain coope ration with other non for profit organizations. There always certain misconception about such social trends and thus the force field analysis to determine the main elemental constructs (Lewin 1943). The Movement will therefore have to identify its strengths, for instance, the basic interest within the community it serves, as well as the challenges, such as competition for the limited space, that prevent it from cooperating with the other organizations. This will allow it to work on the identified challenges in order to increase on the strengths towards attaining cooperation. 4.0 Why I suit to work for the International Red Cross and Red Crescent Movement: My key strength is my interest in IT and business management: I would like to transform this strength into visible and viable performance for an organization that will utilize and nurture my capabilities for our mutual benefit. We realize that the contemporary world is a competitive world where innovation is the major driving force towards attaining a competitive advantage. However, this is not only confined to the profit making industry, but also applies to the not-for-profit industry. For instance, technology is required to enable the organization track new developments, as well as to maintaining the collaborative networking. I believe that I will be able to apply my strengths to help the organization help move forward. Besides, I am a team leader and player and thus will be able to interact with different people from different backgrounds considering the fact that this is an organization whose main activities revolve around serving and interacting with different communities. I can also manage tasks without having to be supervised and I believe this is fitting for the organization considering the fact that most of its activities are not centralized and thus people are required to work without supervision. I also believe that my creativity will allow me to explore new opportunities for the organization, and my ability to solve problems will be of great benefit especially considering the fact that conflicts are often bound to happen at the community level, from individuals competing for the emergency aids. I believe the skills and abilities that I have make me fit to work for this organization. I have conducted a deeper analysis of the International Red Cross movement along with the targets the organization intends to attain during its period of operation, and this has given me the urge to work with it. I am basically interested in serving and helping the most vulnerable people in the society considering the fact that Red Cross and Red Crescent Movement is an organization that is concerned with initiating emergency responses in challenging environments, then offering me an opportunity to work with the organization will help me explore my career objective. I have chosen to apply for a job in the International Red Cross and Red Crescent Movement because this is an organization that has gained a worldwide reputation for its exceptional services in serving the most vulnerable people in the society (Hans 1993). 5.0 The Graduate Job I could apply for The organization advertises all its vacancies publicly on its job prospects site and they are open to both the external and internal applicants. The Movement only allows applications for the advertised vacancies and this can only be done online. The organization acknowledges any placed application immediately via an automatic email and provides the on line monitoring of the status of the vacancy. However, it is worth noting that the organization aims at to attract a qualified workforce and to create a performance-driven work culture by rewarding its staff on a merit-based and non-discriminatory manner (Koteen, 1997). The job that I am interested in is the Deputy Programme Coordinator (Grade 4). This vacancy is available in the Pakistan office, which seeks to offer continued implementation, and finalize on the Integrated Recovery Program that basically seeks to help the victims of the monsoon floods that occurred in 2010. Some of the specific tasks and responsibilities include acting as the managerial focal point when it comes to the running of the daily operations of the Integrated Recovery Program, with the specific focus on the integration and coordination of activities carried out by the different programs. This is aimed at ensuring that the goals of the program are attained. This job position requires a professional in social sciences, for instance in humanitarian or development affairs, or management. In addition, the post requires an individual who has worked in disaster management for five years. Some experience is also required in managing and supporting staff, working for the International Federation and National Societies or a humanitarian organization in one of the developing countries. The individual has to have worked at a local level with the communities and developing partnerships at the national, state of the local level. Besides, the applicant is required to be self-supporting in computers, particularly, in windows, word-processing and spreadsheets. Strong skills are also required in supporting, developing and training staff. In addition, the applicant is also required to have a valid driving licence. Besides, the applicants are required to have strong communication skills, and be able to work within a multi-cultural environment. Trust-building and teamwork are also some of the most important skills the interested applicants of this post should have. Also worth noting is the fact that applicants should be able to effectively network and influence others. Some competence is also required in management of resources, supervision and control, management of budgets, planning, leadership, monitoring, and self-management. 6.0 Comparative analysis Looking at the job specifications, some of the skills required match with the skills that I possess. For instance, the organization requires that the applicant should have good communication skills and the ability to head strategic meetings. I believe I have good communication skills for example my ability to speak in five different languages (Pashto, Persian, Urdu, English, Arabic) fluently and I can as well chair meetings within the organization. The organization also requires an individual who can team work. I have worked as a sales assistant at AFZAL Carpet and I was able to relate with the members of staff, as well as the customers effectively, and thus I am sure that I will be able to work with this team effectively. Besides, part of my course entailed working on team projects and I got the opportunity to head my group, a task I managed successfully considering the fact that I was able to influence my tem members to work on time and complete the tasks we had been allocated. Bes ides, the post requires a professional in management and considering the fact that I have pursued a degree in International Business Management, I believe I will be able to fit in this post. I am also proficient in computer programmes, such as windows installation, word-processing, spreadsheets, internet, web designing, which are some of the skills required to qualify for this post. Furthermore, my ability to relate and work effectively with people from diverse backgrounds will be an important asset considering the fact that the organization requires an individual who can work with teams within a multi-cultural environment. The fact that the post is available in the Pakistan office makes it appropriate for me as this is my home country. It is worth noting that, there are various skills and experiences that I am lacking, which are required by the organization for the applicants. The organization requires some experience in working for the International Federation and the National Societies, but I have not had such an experience since I have not worked for this organization before. In addition, the post requires and individual with five years experience in disaster management, an experience that I also lack. However, with some training I believe I will be able to acquire some skills that will help me function effectively in this position. However, despite the gaps I believe I can apply for the job because I posses most of the skills required by the organization. With some training and gaining a master degree in project management in 2013, I will improve and add on the skills I am lacking. 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Wednesday, November 6, 2019
Identify the business, strategic framework of the Essays - Economy Identify the business, strategic framework of the business, the operations and explain why operations management is important for the organization. (10 Marks) Trendy Connections Pvt Ltd is a knitted apparel manufacturing business that was founded in June 1992 and has been operating in the industry for more than two decades. The business's primary goal was to produce high quality T-shirts at an affordable price, because at the time most people would wear very formal attire but by the early 2000's this trend began to decline as comfortable clothing became more desirable to the eyes of consumers. So Trendy seeing a potentially growing market started manufacturing T-shirts and comfort wear. Their most popular products are children's clothing under their Disney Collection. And due to changing market trends, Trendy has now taken up a variety of apparel such as sports clothing, which is manufactured under a new brand. (trendyconnections.lk) Strategic framework of Trendy The direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources with the aim of fulfilling stakeholder's expectations. (Johnson et al, 2007) Trendy is now currently following McKinney's Strategic horizons (business strategy level). This is mainly focused on the growth and innovation of the business as whole by adopting new ideas and processes. This strategy requires a business to categorize their goals into 3 different horizons (segments). Horizon 1: Core business This encompasses the activities that are more closely aligned with the current goals of the business. Most of the activities that contribute to the overall revenue of the business will belong to this category. For Trendy this would be the manufacturing of their brands which include the following processes: stitching, dying, printing, embroidery, cutting, sublimation etc. Supplying and delivering to the current stores and outlets is also very important, as well as advertising and promotional orders for other organizations. Horizon 2: Emerging Opportunities Emerging opportunities are all about taking what a business already has and extending it out into new areas of revenue. For Trendy this could be increasing marketing and brand awareness by effectively advertising their current sports brand, as it is highly demanded by customers. This could be done by making the product more available in more stores by having exclusive partnerships with certain stores, having promotional deals. Or by offering unique designs and features which could be devised by the design team and production team to create a unique identity (unique selling point) for the product. Horizon 3: Blue Sky The Blue sky horizon is all about taking the business into different ventures or directions. For Trendy this would be setting up their own retail business which would give them total control over how they can market their products. Or they can enter the e-commerce market by setting up their own online store or partnering with existing online businesses such as Wow.lk, Mydeals.lk etc. As online shopping is becoming increasingly common due to the fact that it is convenient and cheaper for customers rather than traveling to a regular store which is more costly (travel expense). (www.executestrategy.net, 2017) The day to day operations of Trendy (Batch Processing: no. 2017) Trendy operations consist of manufacturing a variety of apparel in batches according to the year, but the product that is produced the most often and has the highest volume is the T-shirt. The manufacturing of T-shirts is a largely labour intensive process. Employees operate specialised machines which are designed for: cutting, assembling, and stitching for the most efficient operations. The most commonly used seams for T-shirts are narrow, superimposed seams, which are usually made by placing one piece of fabric on to another and lining up the seam edges. There are various stages in the manufacturing process of t-shirts and some businesses differ from others due to the variations and quality of machinery. 1) Design department: Before the garment can go into production it must be designed by a team of designers and approved by the marketing department. First a rough sketch is made by a designer then a colorist matches the appropriate colors with the design. Then a graphic or CAD designer will use these ideas to come up with a better design consisting of different prints using computer software. 2) Marketing department: After the
Monday, November 4, 2019
Developing your own Management Skills - Essay Example I want to break new grounds within my particular field of development and for that I am ready to give up some of the luxuries that are there in my life. I have envisioned accomplishment within the management domains through sheer hard work and persistence, however I also know that this is no mean task and it would require long term planning and a strategic basis for my work realms. I have learned that an analytical problem solving ability is important to have and more so with the changing world dynamics of management (Parrish 1997). This is even more significant as it provides me a cushion to expand my innate abilities as well as demand success from my hard work and commitment. The problem solving ability that is intrinsic with my personality has provided me a chance to understand my true strengths as well as gain an edge over my colleagues who also aspire to reach the top levels through sheer devotion. I have adhered to the strong values that have been taught to me by my mentors and this has helped me immensely in understanding how I have fared within my work domains. I have comprehended the true notions that are attached with management and these have brought together the skills and abilities which would otherwise seem improbably to achieve on my part. As a manager, I have learned that the best way to look after the people with whom I work is to give them the respect that they richly deserve. I need to encourage them time and again so that they could give in their best on a proactively consistent basis. This allows me a chance to earn their respect as well. I believe that as a manager, it is very important for me to understand what others think about their work processes and tasks that they have been assigned or have undertaken with their own consent. Also the fact that I have touched upon the salient aspects of management and leadership gives me an advantage over other managers that I know within this very field. My strengths
Saturday, November 2, 2019
Cutting the budget to the education system will do more harm than good - Essay Example The recent case of the state of California grants insight into the immediate impact of budget cuts on education systems. As of 2009 the California government had enacted budget cuts of about 12 billion, with an additional 1.2 billion proposed (OÃ¢â¬â¢Connell). This has led to Ã¢â¬Å"class-size increases in PasadenaÃ¢â¬ and Ã¢â¬Å"the expected laying off of 2250 teachers,Ã¢â¬ both linked to lower graduation rates (OÃ¢â¬â¢Connell). The consequences, however, reach farther than immediate effects on classroom quality and graduation. Lower education rates seem to lead to lower economic performance. According to Business Weekly, even at current rates decreases in educational performance could lead to a cut of as much as 2% of GDP due to changes in demographics and expected graduation rates (Symonds). With the growth of global markets and the precedence placed on economic performance in the burgeoning economic powerhouses of India and China, for instance, the United States must wo rk harder to compete. Symonds warns of the possibility of Ã¢â¬Å"more US white collar jobs [moving] offshoreÃ¢â¬ as high school graduation rates in the USÃ¢â¬â¢ competitors increase. We cannot neglect the other side of the budget cuts.