Sustainable Development and Analysis for BMW- myassignmenthelp

Question: Discuss about theSustainable Development and Analysis for BMW. Answer: Success of sustainable development strategy by BMW BMW has been branding the company as efficient dynamics which denotes its sincerity in achieving a most sustainable mode of operation with a focus on optimizing the range of combustion engine which features 3-, 4- and 6- cylinder power units. After a brief study of BMWs systematic manufacture of productions ensures that they are maintaining a harmonious relationship with the environment without plundering its renewable sources of energy For a holistic development BMW has acquired plans to reduce CO2 emissions by 2020 by almost half and focused on hydrogen as an alternative option (Kapferer Michaut-Denizeau, 2017). BMW Company adheres to the policy of preserving the surrounding environment and had launched Project I, which focused on the designing of vehicles so as to achieve the most for sustainable development. Its main focus was to develop new strategies in the areas of RD and marketing. This has created a niche for BMW in the market for its approach to sustainability and development. It has manufactured electric vehicles as a means of sustainable development and production. BMW has developed the GINA concept which has generated the flow of innovative thinking amongst the customers and has met with their requirements in an innovative manner. It is lightweight and made up of carbon fiber is therefore helpful in meeting the principles of sustainable development because of its recyclable nature. BMW GINA is the best example in demonstrating how to make higher quality products for consumers while at the same time preserving the key principles of sustainable development which challenges the previous and harmful patterns of consumption by consumers. BMW has been a pioneer in its approach to enrich the quality of green cars, one of the major examples being Landshut. BMW has adhered to the principle of sustainable management of resources by preserving the natural environment by adopting policies like development of zero emission vehicles. BMW has tackled with the issue of global warming, BMW has manufactured smaller cars to reduce CO2 emissions and has adopted environment guidelines as stated in the Charter for Sustainable Development of the International Chamber of Commerce (Castillod, 2016).With a more judicious eradication of traditional resources, it has adopted electricity as it is both comparatively cheaper and friendlier that the usage of petrol and diesel. One of the best examples if BMW i3 which generated zero emissions and complies with the objective of being a green car. Their strategies have made them to win the Urban Car of the Year award with their launch of BMW i3. They have also emphasized in waste management operations for improving the quality of their recycled products (Barkemeyer et al., 2014). Their strategy of implementing b attery-electric has made them a forerunner in the domain of sustainable production. BMW has implemented the usage of lighter magnesium is order to makes its products lighter which offers for an improved fuel economy and easier recycling process. BMW has also developed the approach to use aluminum and CFRP to use them as wheel rims (Kapferer Michaut-Denizeau, 2017). BMW has also integrated the concept of resource efficiency with the usage of raw materials which has enabled BMW to reduce its exploitation of natural resources. It is also a part of circular economy which is a key to sustainable development. Circular economy has helped BMW to limit its usage of virgin materials and reduction of waste products. Furthermore, BMW has also concentrated on job creation rate by increasing the rate of recycling, reuse and remanufacturing. In this way BMW ensures for the adequate preservation of resources for the future. As a part of their sustainable development in production process BMW has sketched i-brand which is made up of renewable energies and has a greenhouse gas potential is almost 50% lower than the most of the other automobiles (Kapferer Michaut-Denizeau, 2017). This is at par with one of the strictest principles of sustainable development and production, to preserve bio-diversity ad conducting business in such a way so that it does not hamper the surrounding cultural and social aspects of the environment. BMW has generated a scrutinized system of maintaining workers health within the workplace environment, retirement models, health insurance and other benefits (Barkemeyer et al., 2014). Additionally apart from their development of sustainable products they have adhered to a non-discriminatory culture to eradicate gender discrimination. They have taken measures like sustainable transport, product responsibility with the elimination of obsolete technology, making packaging less harmful to eradicate the danger of chemical contamination, creation of jobs to reduce unemployment and poverty (Castillod, 2016). It can be firmly asserted that BMW has taken all the necessary steps like usage of renewable sources of energy, maintaining workers health and safety as per the protocols of sustainable development. Reference List: Barkemeyer, R., Holt, D., Preuss, L., Tsang, S. (2014). What happened to the developmentin sustainable development? Business guidelines two decades after Brundtland.sustainable development,22(1), 15-32. Castillod, J. J. (2016).Teamwork in the Automobile Industry: Radical Change or Passing Fashion?. Springer. Grey, C. P., Tarascon, J. M. (2017). Sustainability and in situ monitoring in battery development.Nature materials,16(1), 45. Kapferer, J. N., Michaut-Denizeau, A. (2017). Is luxury compatible with sustainability? Luxury consumers viewpoint. InAdvances in Luxury Brand Management (pp. 123-156). Palgrave Macmillan, Cham.